“Women Who Work” is a series that celebrates the millennial woman who is breaking barriers for women, excelling in business, contributing to her community and industry in a big way, and setting the example for other women to go out in the world and kick-ass. If you or someone you know fits this description, feel free to reach out for a feature!
Verseau, a word that when translated to English represents the most eccentric, creative, and independent sign of the zodiac- Aquarius. It’s no surprise that young and upcoming designer, Valerie Perez falls under this astral sign, or why she named her clothing line after the water bearer. Learn more about the the San Antonio Fashion Award’s “Womenswear Designer of the Year-2016” in this edition of “Women Who Work,”
Valerie J. Perez
San Antonio, Tx
San Antonio, TX
1985 (Age: 32)
International Academy of Design and Technology
Line & Store:
Awards & Recognition:
Womenswear Designer of the Year 2016 by San Antonio Fashion Awards Featured at San Antonio Fashion Week and in Fox Daytime at Nine, Kens5 Great Day SA, WOAI San Antonio Living, StyleLushTV, San Antonio Express-News, San Antonio Current, Ellements Magazine, and Slave Magazine San Antonio Magazine
When did your first discover you had an aptitude for design, and what made you ultimately decide to choose this as a career?
I became very interested in garment design when I learned to knit at age 19. I decided to take a leap of faith five years later and enrolled in the fashion design program at IADT. I quickly realized that it was something I wanted to do long-term and could become good at if I worked hard.
Your line mainly focuses on made-to-wear pieces. What’s your favorite part of the design process and getting to work one on one with clients?
I enjoy the challenge of designing for a client’s unique sense of style.
Excluding yours, what fashion label/ head do you admire the most and why?
Rodarte. They have a unique viewpoint and are not afraid to be different. They present clothing that must be considered- “What am I looking at?” “What are the elements?” “Do I even like this?” That is truly wearable art.
How do you generate inspiration and avoid burn-out? I often take inspiration from introspection; collections are a way of telling a story about my own life experiences. I tend to creatively withdraw when a collection is finished because it is such a personal process for me. I allow myself time until I feel ready to jump into the next one.
What are some of the biggest mistakes you’ve made when starting your own business and line, and what did you learn from them?
I began promoting Verseau before I was confident in my abilities as a designer, and I let down a potential client. I learned that fear could paralyze you if you allow it and that others are with you on the journey as long as you’re willing to be open and honest.
To date, what would you consider your biggest accomplishment to be?
Being named Womenswear Designer of the Year 2016 at San Antonio Fashion Awards
Where would you like to see yourself and your brand within the next ten years?
I would like to eventually expand into mass production and enter the wholesale market, support myself and full-time team, and open a flagship boutique in San Antonio.